Kizashi, Suzuki's first entry into the all-wheel-drive sport sedan segment, arrived in dealer showrooms of North America in December last year and the company has so far sold about 300-400 units in the country.
India's auto segment is booming like never before.
Maruti Suzuki India Limited, the country's largest car manufacturer, on Wednesday unveiled its luxurious and sporty sedan, Kizashi, at an introductory price of up to Rs 17.5 lakh (Rs 1.75 million).
These cars are priced between Rs 12 lakhs (Rs 1.2 million) and Rs 20 lakhs (Rs 2 million).
With the kind of powertrain and output potential Kizashi comes in direct competition with the likes of Honda Accord, Volkswagen Jetta, Chevrolet Cruze, Skoda Laura and Toyota Camry.
It's just the second month of the New Year and already there have been a number of car launches and upgrades.
The Japanese word "Kizashi" means "something great is coming". Maruti Suzuki (MSIL) must be hoping its newest luxury sedan of the same name lives up to that promise. Kizashi will be launched in India this month-end and was formally unveiled in Udaipur last week.
The country's largest carmaker, Maruti Suzuki, on Tuesday said it expects sales to grow around 10 per cent in 2010.
High price, combined with the decision to go only for diesel and position it as a crossover, resulted in its limited success
Country's largest car-maker Maruti Suzuki India (MSI) on Saturday reported 10.3 per cent decline in total sales in January at 1,02,416 units as against 1,14,205 units in the same month last year.
Price is no longer king. Maruti now has a new strategy to score over rivals.
Car makers Volkswagen, BMW, Nissan, Ford, Fiat, Skoda, Maruti, Tata, and Toyota are all set to make 2010 a delightful year for car lovers.
Seven years after it announced Nexa, there's no mistaking the seriousness with which Maruti wants the segment to grow, says Pavan Lall.
Developed at an investment of Rs 620 crore (Rs 6.2 billion), the most on a car by Maruti Suzuki, the Ciaz will also be exported to West Asia, Europe, Africa and Latin America.
Right now, the 'Lower D' or LD segment -- which the industry defines as a sedan that costs between Rs 1.5 million and Rs 2 million, is longer than 4.5 metres, and powered by an engine of 1.8 litre or larger -- has barely three cars, all of which have been around for over a decade in India. Nevertheless, at least one foreign auto player is looking to bet big on the segment.
While the market awaits the new sedan Maruti Kizashi, there is some more interesting information floating in from the Maruti and Tata stables regarding a diesel SX4 and a face-lifted Tata Manza.
Maruti Suzuki India today said it will introduce a diesel variant of its premium sedan SX4 with a 1.3 litre turbo charged engine early next year. The company also said it will consider assembling its yet to be launched luxury sedan Kizashi at the Gurgaon facility depending upon the demand.
Ciaz, the mid-sized sedan, was launched in October 2014.
It may not have a bold design but it addresses the needs for comfortable and affordable commuting.
With cars like the Toyota Corolla and the Honda Civic selling in very small numbers and potentially even being phased out, the Octavia has very little competition, says Pavan Lall.
The company had sold 50 units of SX4 sedan in August 2014.
Car makers see good sales post Diwali.
Maruti Suzuki India, country's largest carmaker on Thursday reported 3.7 per cent rise in total sales in September.
A fall in sales across its mini cars, coupled with a drop in exports dragged down Maruti sales by 5.5% March. Read more at: http://www.moneycontrol.com/news/business/maruti-may-sales-slip-5falling-mini-car-sales-exports_712009.html?utm_source=ref_article
Maruti is trying to move up the segment by focusing on premium cars, SUVs and even trucks.
The industry was expecting to sell 3 million passenger vehicles for the first time in 2016-17, but now it seems a moot possibility.
Auto firms have reported a good jump in sales for the month of December
Maruti Suzuki India (MSI) on Monday reported a 29.1 per cent rise in total sales in October.
Maruti recorded 20 per cent jump in sales during November.
It is expected to cost between Rs 8 lakh and Rs 10 lakh.
Country's largest carmaker Maruti Suzuki India (MSI) on Monday reported 8.7 per cent increase in total sales in February.
High-end mid-sized sedans, comfy SUVs and entry-level luxury models steal their show.
MSI said compact sedan Dzire Tour stood out as sales rose by over two-fold during the month under review to 3,370 units as against 1,299 in July 2014.
The S-Cross will be available only in diesel engine options of 1.6 litre and 1.3 litre.
Maurti and Hyundai recorded jump in sales in May.
Maruti sold 191 units of SX4 sedan in January 2014.
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